How pricing works
For products you resell — flights, hotels, activities — the platform knows what they cost. What the customer pays is that cost plus whatever you add. This page explains everything that sits in between.
The price a customer sees
Your profit is the markup. A coupon does not change the price the order is charged: its value is paid from your marketing wallet into the customer's wallet first, so the customer brings less of their own money and your margin stays whole.
Markups
A markup is the margin you add. Each product type has its own screen because each has different things worth scoping by.
| Screen | Scope by | Priced per |
|---|---|---|
| Flight Markups | Trip type, origin, destination, airline | Adult, child and infant separately |
| Hotel Markups | City, or all cities | One amount |
| Activity Markups | Activity, booking option, location, category, or everything | One amount |
All three let you choose Percentage or Fixed amount.
- Percentage keeps your margin proportional. Good when supplier prices vary a lot.
- Fixed amount earns the same on a cheap booking as an expensive one. Good when your cost to service a booking is flat.
Specificity wins
You will have several markups that could match the same booking. The rule is the same everywhere:
A markup with more detail beats a broader one. Only one markup applies to a booking — they never stack.
For activities the ladder is explicit, from least to most specific:
Generic → Country → City → Category → Product
A markup on specific booking options of an activity is shown as Product, and beats a markup on the whole activity.
For flights, a markup naming an airline and a route beats one naming only the airline, which beats one naming nothing, and naming an airport beats naming only its city. Trip type does not add specificity: it only limits which flights a markup can apply to.
When two markups are equally specific, activities use the most recently created one; for flights either can apply, so give a combination that matters its own markup.
This is how you run a default margin plus exceptions: one generic markup as your baseline, then narrower ones where you want a different number.
Duplicates are caught for you
If you create a markup whose scope already exists, the panel tells you instead of silently creating a second one. It shows the previous and the new values side by side and asks you to confirm the replacement. For activity markups, it lists every conflicting markup the new scope would replace.
Editing a markup goes through the same check. Keep its scope and you confirm replacing it; change the scope and a new markup is saved alongside the original, which stays until you delete it.
Commissions
Commissions only exists on a controlled-markup platform. If you do not see it in the Pricing group, your platform uses free markups and the screen does not apply to you.
On a controlled-markup platform, flights are split between two screens: Flight Markups apply only to charter flights, and commissions apply to scheduled flights, which are not marked up. Hotels and activities keep their markups either way.
Commissions are percentages per passenger type, scoped by origin, destination and airline, with the same specificity rule as markups. If you define a route on one, at least one of origin, destination or airline must be filled in.
What you earn, visible on the order
Open any order's details and you see the money broken down: base prices, final prices, markup and commission split, and Our profit. Activity orders add a profit distribution panel showing cost, sale and margin.
This is the number to check when a booking looks unprofitable — it tells you what actually happened on that booking, rather than what your markup rules say should happen.
What eats into your margin
On bookings placed today, nothing at checkout does.
| Thing | Effect on your margin | Where it is paid from |
|---|---|---|
| A coupon | None. The order is charged at full price | Your Marketing Wallet, at the moment the coupon is used |
| Points | None. Points only buy coupons from your Coupon Catalogue and are never spent at checkout | — |
The customer club costs you what you charge into the marketing wallet, not a share of each booking. Orders placed before coupons moved to the marketing wallet keep settling the way they were bought.
Prices you set directly
Tours and visa services are your own products. There is no markup screen for them, because there is no supplier cost to mark up.
| Product | Where the price lives |
|---|---|
| Tour | On each schedule plan — price per adult, price per child, extra cost. A departure can override the plan's prices. |
| Visa | On each visa type in Visa Services — adult, child and infant prices |
Tours also support an automatic last-minute discount: departures within a chosen window get a percentage off, optionally only once a set number of seats or fewer are left.
When a price change takes effect
Editing a markup, a commission or a tour price changes future bookings only. Orders that already exist keep the price they were sold at, and so do their receipts.
There is no bulk re-pricing of existing orders, and no way to reprice a booking after the fact.
Related
- Set your margins — the practical walkthrough
- How money moves — what happens after the price is agreed
- Coupon Catalogue · Marketing Wallet · Club Settings