Build your storefront
Your storefront works out of the box. This guide turns it into yours. Work through it in order — later steps assume earlier ones.
1. Identity
This is the source of most text on your storefront and in your customers' emails.
| Section | What it feeds |
|---|---|
| Headline and sub-headline | The hero text on your home page |
| Description | Your about text |
| Support description, support days and hours | The support block customers see |
| Company name, identification code, address, phone, email, zip code, copyright | Contact and footer details |
| Storefront Services | Which products you sell and their order |
The Translations section holds the per-language version of the wording. Phone, email and support hours are shared across languages.
The first switched-on service in Storefront Services is what visitors see when they land on your site. Drag your main product to the top.
2. Look
Colour palette
Pick from the palettes available to your platform. Selecting one previews it instantly inside the panel — including a mock search result — and nothing changes for your visitors until you save. Experiment freely.
Layout variants
Five parts of the site can be restructured independently:
| Slot | What it is | Options |
|---|---|---|
| Header | The navigation bar on every page | Default, Meridian |
| Footer | Links, certificates and social media | Default, Skyline, Meridian |
| Homepage | Hero, search and product sections | Default, Concierge, Atlas, Meridian |
| Tour list | The tour search results page | Default, Meridian |
| Tour page | The page for a single tour | Default, Meridian |
Your content and business flows stay identical. Only the arrangement changes. Switching back is one click.
Hero images
One wide image per service, up to 5 MB, JPEG, PNG or WebP. Only services granted to your platform can be chosen. Without one, the service uses the built-in image.
3. Words
Languages first
Enable a language and every screen with a Translations section gains a slot for it. The platform's own wording is translated for you; yours is not.
Enable one language at a time and finish writing it before adding the next.
Legal pages
Refund policy, terms of service and privacy policy, per language. A counter shows how many languages you have filled.
Leaving a language empty is safe here — the storefront falls back to built-in default text. But defaults are generic. Customers read your refund policy when they are already unhappy; write your own.
Menus and pages
The two work together, and the order matters.
Menus — create the headings first.
| Field | Choices |
|---|---|
| Position | Header, Footer, or Hamburger |
| Display Order Priority | First to Fourth — smaller number, higher priority |
| Link | Optional, and offered only when Position is Footer. A footer column shows the pages under a menu, not its link |
The screen has a built-in guide suggesting a priority order: main menus first, then service and support, then informational, then legal.
No header layout displays Header menus at the moment. Put pages you want visitors to find under a Footer or Hamburger menu. Every store also starts with two required footer menus, Information and Company, which you can edit and add to but not delete — see Menus.
Custom Pages — then create the pages.
Creating a page runs through three choices:
- Page type — with or without an external link. A page with an external link points away from your site rather than holding content.
- Menu — which menu it belongs under. You can create one here if you forgot.
- The page itself — title, display order, slug, meta title, meta description and keywords, then the content.
Choose one or the other. This is the most common confusion on these two screens.
Slugs are shared across languages; titles and SEO fields are per language.
Blog
Your store also has a blog at /blog on your own domain, switched on from the start. While it is on, the storefront adds a Blog link to the hamburger menu by itself. It needs no menu.
FAQs
Each FAQ has a group — General, Hotel, Flight, Activities, Tour, Visa, Refund Policy, Terms of Service, Privacy Policy — a display order, and a status. Questions and answers are written per language. An FAQ with no translation in the visitor's language shows in English, or failing that in the first language it was written in.
FAQs also feed the FAQ block on your home pages: each page shows the group of its own product.
4. Trust
| Screen | Adds |
|---|---|
| Licenses | Regulatory and trust certificates, shown on your storefront |
| Footer Trust Logos | Logos in your footer, one of which can be the large primary badge |
| Social Media | Links to your Instagram, Telegram, X, Facebook, LinkedIn, YouTube, WhatsApp and Aparat profiles |
Every store starts with SSL, Visa and Mastercard logos, which you can replace or remove. Trust logos are up to 1 MB each and accept SVG as well as the usual formats. Setting a new primary logo clears the previous one.
5. Home pages
Each service has its own landing page — Flight, Hotel, Tour, Activity, Visa — and each starts on a built-in layout. Start customising converts that layout into blocks you can reorder, hide and rewrite.
Available blocks:
| Block | Shows |
|---|---|
| Popular routes | The flight routes you promote |
| Popular hotel destinations | The hotel destinations you promote |
| Popular activity destinations | The activity destinations you promote |
| Trending activities | Your picks in Popular Activities, topped up from the activity catalogue |
| Airlines | A scrolling strip of the airlines you sell |
| Search history | Each visitor's own recent searches, from their browser |
| Tour catalogue | Your tours, grouped by category tabs |
| Last-minute tour deals | Departures leaving soon at a reduced price |
| Tours by category | Your tours grouped into a section per category |
| Tour categories | Your tour categories as a grid of tiles. Categories with no Approved tour that has an active schedule plan are left out |
| How booking works | The three steps a traveller takes to book |
| Visa catalogue | The visa services you sell |
| Intro text | The opening paragraph search engines read first |
| FAQ | Questions from FAQs in the page's own group, or built-in defaults |
| Rich content | Your own heading, formatted text and image — add as many as you need |
For each block you can drag to reorder, toggle to hide, and edit the heading per language, plus the body and image on Intro text and Rich content blocks. Leaving a heading empty keeps the built-in one, translated. Rich content blocks also let you choose which side the image sits on.
Page metadata sets the browser and search title, the search result description and the share image, per page.
Reset to defaults removes every block, title and text you added and brings back the built-in layout. It cannot be undone.
6. Promote what sells
Once you know what people book:
| Screen | Limit |
|---|---|
| Popular Flight Routes | 8 |
| Popular Hotel Destinations | 10 |
| Popular Activity Destinations | 10 |
| Popular Activities | 15 |
The first three take an image, per-language card text and a display order; Popular Activities is a list of activities picked from your catalogue. These feed the corresponding home page blocks — adding entries here does nothing visible unless the matching block is on the page.
7. Tune the search
| Screen | Controls |
|---|---|
| Flight Search | Which trip-type tabs appear, their order, the default tab, and a cap on results |
| Platform Airports | Which airports are suggested first, up to 25 |
| Activity Location Priorities | Which locations are suggested first, up to 100 |
| Suggested Currencies | Up to 8 currencies, in priority order |
Scenarios
You want to try a new look without risking the live site
Palettes preview inside the panel before you save. Layout variants apply on save but switch back in one click. Neither touches your content.
Your home page shows the wrong product
Reorder Storefront Services in Seller Information. The first active service is the landing page.
You added popular routes and nothing changed
The Popular routes block has to be on the page. Open Home pages → Flight page and add it.
A page you wrote does not appear in the menu
Check the position of its menu. Pages under a Header menu are not listed on the storefront yet; move the page to a Footer or Hamburger menu.